Acoustic Alchemy

For nearly 25 years, Acoustic Alchemy has pushed the limits of the acoustic guitars potential by embracing a spectrum of musical styles ranging from straight-ahead jazz to folk to rock to world music and beyond. In the two and a half decades since their earliest recordings – despite a tragic setback in the late 1990s and the inherent challenges of the 21st century music industry – the group has assembled and sustained a vast and loyal following that stretches well beyond their U.K. origins. Through it all, the overriding mission of Acoustic Alchemy has been to reach the broadest possible audience by pushing the potential of instrumental music to embrace a broad spectrum of styles without being limited to any specific genre. “For a lot of people, instrumental music is just a sound that plays in the background,” says Greg Carmichael. “But we put a lot into it – not just with this record but with every record we’ve ever made. I’d like to think that after all these years, we’ve learned how to take people on a journey. A lot of our fans have said that we do that for them. As long as they keep coming back, and as long as they want to stay on that journey, we’ll keep doing what we’re doing.”