On September 19 th , the new JW Marriott Austin will be the stage for P HYSIQUE, an
innovative boutique expo where only the best in health, beauty, wellness and fashion will come together to benefit
SUSAN G. KOMEN AUSTIN. A portion of all proceeds (tickets and sponsorships) will be donated to the charity partner
to help further their mission to educate and support breast cancer patients locally and fund research that will enrich
the lives of many. “PHYSIQUE is a one-of-a-kind medical, ... view more »
On September 19 th , the new JW Marriott Austin will be the stage for P HYSIQUE, an
innovative boutique expo where only the best in health, beauty, wellness and fashion will come together to benefit
SUSAN G. KOMEN AUSTIN. A portion of all proceeds (tickets and sponsorships) will be donated to the charity partner
to help further their mission to educate and support breast cancer patients locally and fund research that will enrich
the lives of many. “PHYSIQUE is a one-of-a-kind medical, wellness, beauty and fashion expo that celebrates all
elements of the body and highlights Austin’s unique style,” explained Coral Talavera, event Producer and Executive
Director of MONÉ Media.
Some of the event’s unique elements include a vibrant expo floor with 90 b ooths f eaturing the best in health,
wellness, lifestyle and fitness, as well as beauty and technology; a live stage with a medical panel, music
performance and attractive prizes; and a breathtaking runway show featuring 8 local and international designers,
along with a high-profile #BeautyChallenge. A mong the 27,000 sq of show space, PHYSIQUE will offer a fun POP-UP
FASHION DISTRICT and the VIP BEAUTY BAR, complete with fully equipped b eauty stations, where VIPs to receive
some serious pampering. Meanwhile, two specialized pavilions will rise on the expo floor, the FAB OVER 50 section
and the MEN’S CORNER, each with distinct entertainment and great brands. Lastly, the show will be enhanced with
fabulous giveaways and silent auctions (from which 100% of the proceeds will go directly to partnering charity).
“Additionally with this event, we will become the largest third-party contributor the local chapter has ever had, we
want to continue to encourage the community to continue to donate. They can do so through our T icket Portal, which
will be sent directly to the organization and their efforts,” added Talavera.
Festivities will kickoff at 12pm by granting our thousands of expected attendees access to the EXPO FLOOR,
including the SPECIAL PAVILIONS and a vivacious POP-UP DISTRICT, where brands of all shapes and sizes will cast
their voice in the PHYSIQUE marketplace. Meanwhile, the lavish BEAUTY BAR will be open to our VIP Ticket holders
throughout. T he STAGE will come to life with the Pink Zumba Party at noon, followed by a diverse panel of guest
speakers and celebrities from 1pm to 5pm. The stage then turns to L’Oreal and Ron King Beauty – two of the main
partnering sponsors – for an unprecedented #BeautyChallenge (where cancer patients will be uplifted through a
beautiful live presentation), topped off by the Fashion for a Cause Runway Show, where international designers
(including talents from NY Fashion Week) as well as local designers (such as Chelsey Nordyke, winner of the 2015
Fashion Fund Award at Austin Fashion Week) will showcase 8 fabulous collections.
Lastly, the producers have stressed the importance of their commitment to the cause. “We encourage all members of
the community to support the event while having fun, and to share their experiences with breast cancer,” explained
the Producer. “ P HYSIQUE is about celebrating life, while recognizing the battle brave cancer patients face but also
remembering with love those who are no longer with us. Join us as we share the stories of hundreds of local
survivors.” Followers, sponsors, attendees and volunteers are encouraged to share their experiences through the
event’s social media profiles (T witter, F acebook and I nstagram) and to forge a meaningful discussion about the
issue.
Early Bird Tickets for PHYSIQUE are on sale now thru July 19 th and prime sponsorship and exhibition opportunities
are still available for a wide array of brands in varied consumer markets. According to Talavera “Austin has never
seen a show like PHYSIQUE. It will be truly record-breaking.”
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MEDIA CONTACTS: Olga Maria Czarkowski Kayla Monis
(917) 224-2880 (626) 320-9158
olga.monemedia@gmail.com kayla@monemedia.com
GENERAL INQUIRIES: contact@monemedia.com (512) 710-MONÉ
www.physiqueaustin.com www.monemedia.com
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