After 30 years, the unveiling of plans for the stunning new Rough Hollow Yacht Club and Marina reveals just how much this new lake facility will depart from the norm offered by existing marinas and yacht clubs in the Austin area. This new yacht club and marina plans to move beyond the “secured parking lot” standard and instead, offer a broad spectrum of concierge and seasonal valet services designed to revolutionize and simplify the yachting experience in our area. The expanded service concept has been tried and succeeded at prestigious clubs all over, but never in Austin.