MUST REGISTER!
 

Pricing is the fastest and most effective way for companies to increase profitability. Studies show that a 1% increase in pricing has a greater positive impact on profitability than does a 1% increase in sales volume or a 1% decrease in costs. Unfortunately, too many companies think tactically about pricing and do not effectively price for profitability. This workshop is designed to help small business owners and managers to understand common mistakes that companies make in pricing and learn best pricing practices that will enable them to maximize company profitability. Course Objectives Upon completion of this course, the participants will be able to:

1. Understand key principles and a process for defining pricing

2. Define pricing based upon their market strategy and value proposition

3. Apply the principles of Value-Based Pricing to their own business situation.

For Registration Information:  Call 512-974-7800 or go online to http://www.austintexas.gov/smallbiz

Parking:  Free Parking in front of building