Blended Festival, the fast-growing music, wine, and food event presented by My Wine Society, gears up for the inaugural Blended Austin, to take place Friday, Sept. 10 and Saturday, Sept. 11 at The Long Center for Performing Arts (701 W. Riverside Dr, Austin, Texas 78704). The two-day wine-centric event will feature a main stage that hosts chart-topping acts and local talent. Festivalgoers will also get a taste of Austin with popular food vendors, and a culinary stage featuring notable chefs (to be announced). Artists performing at the event include Kaskade, Nelly, 3Lau, Kim Lee (Netflix’s “Bling Empire”), Blanco Brown, Bryce Vine, Loud Luxury, Blackillac (2020 Austin Music Awards\’ \”Best Hip Hop/Rap\”), hometown favorite Audic Empire, Cat Dealers, On The Outside, Brandi Cyrus, and Blake Horstmann (“Bachelor in Paradise” alum), among others. Tickets can be purchased now by visiting www.blendedfestival.com. Two-day packages start at $149 with VIP and Premium upgrades and layaway plans available. The event will be cashless, and all ticket holders will be required to download the Clear Health pass for a health survey upon entrance onto festival grounds. For updates, follow @BlendedFest on Instagram and Facebook.

Additionally, Blended Festival will introduce a Wellness Lounge, partnering with When The Music Stops (WTMS.), the nonprofit and community that supports emotional and mental health through music, connection, and love.

Premium activations will include the Subaru VIP Village offering exclusive bottle service, hosted bar hours, and celebrity DJs, and the My Wine Society Wine tent at the center of the action, providing festivalgoers the opportunity to try a vast selection of varietals from domestic and international wineries. Celebrity sommelier Matthew-Lorèn will be on-site to educate and answer wine-related questions throughout the weekend.

Blended Festival, powered by My Wine Society (MWS) – the popular wine app for millennials – gives festivalgoers a chance to socially interact, both prior to and during the event. By downloading the MWS app, attendees can virtually meet other ticket holders, join chat rooms, earn badges, track their wine tastings, interact with wine brands, be the first to know when artists are performing, as well as access official pre- and after-parties, complimentary drinks, tastings, merch giveaways, and more. In addition to the app integration, Blended Festival will be a completely cashless festival, directing all guests to pre-register their activities. The MWS app is available for free download on iTunes and Google Play.