THE FRYE COMPANY AND NOISETRADE HEAD TO AUSTIN, TEXAS FOR BACK-TO-BACK ‘FRYE DAYS’ DAY PARTIES

Two Days, Two Stages, and 22 Artists at Swan Dive on March 17 & 18, 2016

Leading up to the opening of The Frye Company’s flagship store in Austin, Texas, set to debut early fall 2016, the iconic brand steeped in American craftsmanship will be hosting FRYE DAYS, back-to-back day parties at Swan Dive during the South by Southwest Music FYEpestival.  Curated by NoiseTrade and featuring 11 bands per day on two stages, FRYE DAYS will include live sets from Lissie, rayLand Baxter, Judah & the Lion, Escondido, Penny & Sparrow, Liza Anne, Lily & Madeleine, Aubrie Sellers and many more. Free and open to the public, doors open at 11:30 a.m. on both Thursday, March 17 and Friday, March 18, 2016.

Confirmed artists for FRYE DAYS powered by NoiseTrade include: Joon Moon; The Cactus Blossoms; Andrew St. James; Lily & Madeline; Judah & the Lion; Run River North; The Peach Kings; Liza Anne; Penny & Sparro; and Lissie; Lawrence; Aubrie Sellers; Margaret Glaspy; Basia Bulat; rayLand Baxter; Wild Child; Banditos; River Whyless, Escondido; My Bubba; and John Mark Nelson. For the detailed schedule, additional information and to RSVP, visit http://2016.do512.com/fryedays.

Swan Dive is located at 615 Red River Street on the corner of the 6th and Red River. Visit swandiveaustin.com for more information.