Nov 04 2015
What is a Marketing Plan and Why Your Business Needs One

What is a Marketing Plan and Why Your Business Needs One

Presented by City of Austin Small Business Development Program at Entrepreneur Center of Austin

Developing a thorough marketing plan for a small business startup or expansion is vital to the success of any business. Once complete, a marketing plan becomes a work in progress and can help give your business a significant competitive edge. The purpose of this class is to provide the tools necessary for any small business to compete successfully in today’s challenging business environment. This course will teach you how to look at the economic, sociological, and financial factors which influence the consumer decision-making process and how to forecast industry trends to meet consumer demands. Using an instructor prepared case study, the student will create a marketing plan in class. This class is taught by a University of Texas Instructor and counts toward the 6 course requirement needed to earn your Business Success Skills Certification.

 

Admission Info

Fee: $40 includes light refreshments

Phone: 512-974-7800

Email: smallbiz@austintexas.gov

Dates & Times

2015/11/04 - 2015/11/04

Location Info

Entrepreneur Center of Austin

4029 S Capital of Texas Hwy, Suite 110, Austin, TX 78704