Lori has worked as a writer in advertising and marketing for over six years. With a focus on brand development and storytelling, she’s created campaigns, websites and collateral for clients like Nestlé, Capital One, March of Dimes, and more.

Lori is currently a senior copywriter at Springbox, a digital agency in Austin. She published her first children’s book (W Is for Weird: An Austin Alphabet) last year.

This workshop will outline writing guidelines creatives should follow to more effectively promote their art and ideas in the digital space.