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When Waterloo Records opened its doors on April 1, 1982, Austin was not quite the same town that it is today. The computer industries had arrived in the mid-seventies, but had yet to begin drawing the number of people into town that they would start to bring by the turn of the decade. Nor had Austin’s reputation as a premier arts town – especially in both music and film – swelled its ranks of the creatively inclined. The boom years of the eighties had yet to fully take hold of the sleepy town.
The Austin Creative Alliance is funded in part by the City of Austin through the Economic Development Department's Cultural Arts Division and by grants from Texas Commission on the Arts and the National Endowment for the Arts which believes that a great nation deserves great art. The Creative Alliance also receives generous in-kind support from CreateAustin, and Time Warner Cable News. We are also grateful for the ongoing support and participation of our members and patrons.