Gopher Illustrated Magazine
The Gopher Illustrated emerges from the desire to consume hefty, satisfying cultural content that is worth keeping. We envision a cultural publication in which content is associative, obsessive, ludic and endures in time. Instead of covering the current and the immediate – staples of the internet era – we aim for stories, pieces and ideas that take time, are globally local and ultimately timeless. The “Gopher” is leisurely but is composed of meticulous, opinionated, crafty, original work within its obsessively designed pages. All content is contextualized within networks of meaning; offering internet-like margin content and text and visual add-ons. We believe it is our right as readers and as cultural consumers to access content that is meaningfully and thoroughly addressed without imposing categories of cultural rank. We showcase visual arts and thoughtful journalism without pretense. The Gopher wants to be a cultural item. It is well written, well researched and designed to be a collectible. Unlike ordinary collectibles, however, our project is interactive; the magazine requires the reader to complete its pages with images – stickers – enclosed. In this sense, each unit is unique and is only finished once the reader completes it, even if the stickers end up on a completely different surface. Ultimately we want to create a magazine that will live in your shelves. A collectible in motion.