CLASS: "Book Publicity and Marketing 101" with Colleen Devine Ellis

Do you have questions about how to promote and market your book? Join longtime book publicist Colleen Devine Ellis for a fun and interactive introduction to book publicity and marketing, including a look at what publishers provide for authors, what media contacts expect and need to consider a review or coverage of a book, and what you can do on your own versus what an outside publicist may do for you.

You’ll take away a timeline that you can use to plan promotional outreach for your own projects. The instructor will also look at publicity for some well-known books and deconstruct the process that helped them to find media success. This class will be geared toward those who have not previously promoted books.

Colleen Devine Ellis is a book publicist, bookseller, writer, and reader. She worked in the marketing department of the University of Texas Press for over 10 years, most recently as Publicity and Communications Manager. Previously she worked as a Community Relations Manager for Barnes & Noble, Inc. in the Austin market for seven years. She is now a freelance book publicist at Devine Literary Book Publicity & Marketing and part-time bookseller at South Congress Books, where she regularly spends most of her paychecks.