"Book Publicity and Marketing 101" with Colleen Ellis

Do you have questions about how to promote and market your book? Join longtime book publicist Colleen Devine Ellis for a fun and interactive introduction to book publicity and marketing, including a look at what publishers provide for authors, what media contacts expect and need to consider a review or coverage of a book, and what you can do on your own versus what an outside publicist may do for you.

You’ll take away a timeline that you can use to plan promotional outreach for your own projects. The instructor will also look at publicity for some well-known books and deconstruct the process that helped them to find media success. This class will be geared toward those who have not previously promoted books.