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    Xlab 2012: Tech in Context

    Presented by SEGD

    November 7 - November 8, 2012


    Xlab 2012: Tech in Context

    Xlab 2012: Tech in Context is a one-of-a-kind design+technology+innovation event sponsored by SEGD, the global community of people who create visual communications in the built environment.

    How is the use of smartphones, tablets, and other personal technologies changing the way we perceive the physical realm? How does the urban experience evolve in a world of augmented reality, social media, and sentient buildings? And what does this mean for designers creating the next generation of immersive and engaging experiences in the “real” world?

    Mark Rolston, Chief Creative Officer of global innovation firm frog, will headline a panel of experts in design, technology, architecture, and usability to explore how designers are helping to shape technology- and content-rich environments.

    For more program information, or to register, visit

    ZACH Theatre Rehearsal Studio

    1510 Toomey Rd.
    Austin, TX 78704

    Full map and directions

    Admission Info:

    Through October 12, Early-Bird Registration Rates
    $270 SEGD members
    $370 non-SEGD members
    Email for special AIGA, AIA, and student rates.

    General Day and Time Info:

    7 to 9 pm Nov 7 (pre-event reception)
    9 a.m. to 6 p.m. Nov 8

    Phone: 202-638-5555

    Accessibility Information: Currently, no accessibility information is available for this event.

    Official Website

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