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Music Industry Boot Camp: "Money for Music: Song Placement in Film & TV"

Presented by Austin Music Foundation at The Parish

November 15, 2010

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Money for Music: Song Placement in Film and TV


Join Austin Music Foundation for a discussion with MasterSource music catalog founder Marc Ferrari. MasterSource, part of Universal Music Publishing, the largest music publisher in the world, is the leader in vocal and instrumental songs for film, TV, advertising, or any other multimedia application.

MasterSource’s credits include songs placed in films The Blind Side, Secretariat, Spider Man 2, The Messenger, Knocked Up, The 40-Year-Old Virgin, Sex and the City, Superbad, Wedding Crashers, Brokeback Mountain, X Men 2 and network TV shows Desperate Housewives, The Mentalist, Friday Night Lights, Weeds, The Office, Saturday Night Live, Gossip Girl, Law & Order, Entourage, Lost, ER, C.S.I, South Park and The Simpsons, among many others.

Licensing songs is a great way to earn some extra cash and gain greater exposure for your music. Yet, the licensing process and connecting with the right music supervisor or decision maker seems shrouded in mystery, especially if you’re an indie artist.

Marc will explain how the licensing process works, what type of songs work best in placements, how song libraries are used, how indie artists can be considered for song placements, and other inside information to shed light on this flourishing part of the music industry.

Following the discussion, stick around for a rapid-fire listening session where Marc will listen to snippets of songs from Austin artists and songwriters to evaluate whether or not the artist’s style shows licensing potential for his song library.

This Boot Camp is FREE to attend and open to the public. No registration required.

To have one of your songs considered for the rapid-fire listening session:
• Email ONE mp3 to josh@austinmusicfoundation.org. Please include the name of the artist/band or songwriter, song title, and contact info.
• Submissions may be demo quality.
• Marc is generally looking for great songs that could be considered popular radio fare, pop, rock, country, indie acts. No classical or orchestral.
• Deadline for submission is Sunday, November 7.
• Your submission may or may not be chosen depending on number of submissions received, time available and other factors.

Mark Ferrari has agreed to allow Austin artists to submit songs/CDs at the Boot Camp for his consideration. If you would like to do so, please follow these guidelines:
• Artists may submit a CDR of 3 songs OR a released CD.
• If submitting a released CD, please indicate 3 emphasis tracks.
• Make sure contact info is included with the CD/CDR.
• There will be a bin at the venue for collecting submitted CDs/CDRs.