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Rock Brand: Creating a Marketable Artist Image

Presented by WyattBrand at Hilton Downtown Austin

June 8, 2009

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Creating an attractive and authentic brand is one of the most important marketing elements in broadening your fan base. When you’ve branded well, you’ve created a remarkable and distinct image. It’s memorable, easy to recognize, and it tells people what to expect. Your brand should capture the emotion your music inspires and the overall impression your music projects. Join Rachel Wyatt from Wyatt Brand as she walks you through the various aspects of branding – names, websites, artist presentation, graphics, logos, etc. to understand how to use these elements to take your career to the next level. Rachell Wyatt is Creative Director of Wyatt Brand, an Austin-based PR/Branding/Graphic Design company (founded in 2006) that specializes in small businesses, non-profits, and arts organizations, as well as artists such as Graham Reynolds and The Invincible Czars. She has designed and provided creative direction on such brands as Art Alliance Austin, The SIMS Foundations’ “I’m with the Band” campaign, Ballet Austin, SafePlace Field Day & Festival, and Fresh Thoughts magazine for the University of Texas at Austin College of Communications. During her 15 years of art direction, graphic design and production she has worked with Texas Monthly magazine; Texas Bound magazine; Texas Architect magazine; Ride Texas magazine; Texas Society of Architects; and environmental design firm fd2s. This event is FREE and open to the public.